About

The name iDunn comes from the Norse goddess of rejuvenation and growth. A positive, revitalising meaning reflective of the work we do for businesses across Ireland and the UK.

iDunn provides expert business strategy and mentoring services to SMEs who want to grow.

Founded by Alison McMurtrie, the business is entirely focused on helping SME companies in growth mode.

Alison works closely with SME business owners to eliminate inefficiencies and deploy proven strategies focused on improving profitability.

Having a background in engineering this gives her a unique analytical approach to business. This manifests in iDunn’s proprietary ‘Whole-istic; methodology which considers the entire business before it looks at specific areas where it can help.

iDunn’s proven and tailored frameworks have a sole focus on optimising that part of the business for growth.