Digital Marketing Confusion?
Do you have a marketing strategy?
Who is your audience and what social media do they use?
Got a vlog?
Got a blog?
Do you insta?
Do you get the hits vs effort?
HOW DO YOU KNOW???
Understanding who your target market is—business-to-business? Business-to-customer? Is super important BEFORE you start throwing time and money at a marketing strategy.
Digital marketing can be a ‘cheap’ and very effective marketing tool—if done right!
Here are my top tips, whatever platform you use!
Be consistent—you have a brand, and you need to stick to that. Don’t post about the sporting results on your business page if you install security alarms (unless your business is associated to sport). Make some templates to make it easier!
Be regular—don’t be the silent ninja of posts. Be regular, no matter if you have something to say, or just reposting your logo to remind people you are there. Set a calendar reminder
Know when to post—what is the best time of the week? When do you receive most of your enquiries? You could be a gardener and post more as we move into autumn to remind people to do the garden clear-up. Don’t post on a Friday night, you will get lost in everyone's social posts
Share testimonials/ happy clients—Do a video with them, or type a few words up, this counts to support your business. Start a Google My Business profile
Don’t be afraid—As Nike says ‘Just do it’. Start, and you will improve with time. Don’t try to be perfect 1st time, but try to avoid spelling mistakes