​Well done! You finished off 2021!
Now what? Forward facing - and I don't know about you, but if I see another GOAL setting workshop, cheat sheet I will curl up and hide - enough already!
So - at Idunn, we have decided to go a slightly different route to kick off the new year. Read on, and we will hopefully help set you out a plan for the year, what needs done when and why.... This should help you plan out for team meetings, update your teams and keep everyone aligned.

The first few months of a new year are always a bit busy -

• everything is a little bit harder depending on your motivation level,
• you have the end of year close out,
• the previous year in review (what went well, what can you replicate, what can you continue to do, and what needs revisiting)
• team feedback meetings or appraisals.

It can all become a bit overwhelming, but we believe that actually most of the hard work was done already, and if you have been tracking metrics, then most of the info is at your fingertips!

Goal Setting
There it is the dreaded goal setting! Go grab a tea or coffee, so for a walk outside. What do you want to achieve for the business this year - write them down. What are your business values - write them down. Are the 2 lists aligned? If not, why not? Now are there goals achievable in the next 12 months, or do you need to break down in steps?

Et voila - you have revisited your values and set realistic goals for the next year! This will be the foundation to the rest of the process.

Staff 2021 Review
Share with everyone either in person, by video, zoom/ Teams or in a news letter - what went well last year, what do you want to keep doing, what do you think needs to be revisited?

2021 Performance Review
If you have staff, this needs to be safe space conversation on performance over the last 12 months. Not just your opinion, but based on the targets that were agreed, and values of the business. This needs to be a two way conversation, listen to the employee feedback, and their suggestions for the upcoming year. How can you help each other? What development can be provided?

Business KPO Setting
You have the goal breakdown, now.... how will you track your progress, check out my previous blog on KPO/KPI (https://www.idunn.ie/blog/metrics-kpo-kpi-okr-yikes). Getting these right and manageable, will help set the tone for the entire organisation for the year ahead! This will also help to set the Performance Objectives for your staff.

Review of 2021 Strategy
Business is an ever evolving world - if you are static and don't evolve/ pivot/adapt then you will have no business. So what has changed since you last visited your strategy? What needs to be adapted?
That's A LOT for Q1 (Jan-Mar), but when you look at the detail, you should have most of the information, if not there are process adaptations that can be made simply to help automate and track this.
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This is what Idunn does, we specialise in supporting the planning and growth of your business. 2022 will be a rocky, bumpy road - but you got this!

Are you ready to grow your business?

Get in the right head space.... so you can think about the questions that need answered!

Did you know we have started a podcast?

Dream:Reality is a 12 week series. Linked below.
We talk to change makers, disrupters, thinkers and innovators. It has been a period of fast paced change, how can we and business keep riding that wave for good? 
We talk emerging tech, mid career changes, startups, supporting each other, digital transformations, fintech and crypto, change management, stress management, leadership and VC's with purpose, CSR, Sustainability and D&I..... 
Check us our on Youtube and wherever you get your podcasts! 

Not some new age woowoo. Not a form of meditation. 

Wholistic Business is an awareness of how the processes and functions of your business interact with each other. Each time you change or fix something in your business, you should understand how this impacts other parts of your business. 
"For every action there is an equal and opposite reaction" Isaac newton
Each one of us has a blind spot in business; the bit you are not as knowledgeable at, or the part you just have no interest in. These can cause the worse fires - as we ignore the warning signs - we fuel the fire, until it becomes a raging inferno that demands our attention. 
Working from small fire to small fire, reacting to every pull on us, leads to chaos. From time to time, we should zoom out, reaffirm the big picture, and ensure we are working towards our strategy actions and directions. 
​This is an introduction, so content is light. 

I was delighted to present to Women's Inspire Network Ireland on Business Plans aren't Scary!
By breaking down the task into 3 sets of content, it is much easier to take what is in your head and translate to a plan. 
Writing the detailed plan whilst making the summary also helps to align the two documents. 
Check out our recording.

From June 2016 when the referendum results were announced, there was a lot of uncertainty as to how the UK leaving the EU would impact Ireland. Ireland and the UK are close partners. 
Did this uncertainty put off nascent entrepreneurs from starting their businesses? 
Was there a greater impact in the regions vs Dublin?
Were females impacted by the uncertainty more than males?
Were certain sectors impacted more than others?

Have a read of this free download of an investigation I completed on this topic.
This report remains the property of Alison McMurtrie. 

Energy
I struggled with this one to be honest. It’s a rabbit hole of information, you can learn so much…… so if you feel you want to investigate further then reach out!
I think we can all appreciate that when our energy is high we are unstoppable! But how can we know when this will happen? Can we plan for that?
Basics
Different genders have different energy levels at different times. For the purpose of this article I will refer to men and women from the perspective of their hormone levels.
Hormones impact our moods, our brain functions and therefore our energy levels. Men and women have different mixes of hormones, and the levels of these differ throughout their cycles.
Men – 24 hr circadian rhythm, testosterone is highest in the morning, and they may feel most energetic then. Energy slump after lunch around 3pm
Women – 24hr circadian rhythm + monthly cycle. After a good sleep we are refreshed and more alert, and do face the afternoon slump, but we have a larger hormonal factor in the background which adds a further dimension. If you want more in-depth info on this check out ‘Wild Power’ (link below).
So we have a hormone effect, but what else? Diet, how much sleep, how much and what type of exercise, how hydrated we are can all contribute to how our energy is impacted. These are external forces, things we can control….. but so what?
My Recommendations:

1. Audit yourself. For a week (females may want to do this for a month) take a note on your energy level – scale of 5. Write it down once you get up, mid morning, mid afternoon and evening time. Over the week/month you should see some trends as to when your energy is highest.
2. Audit your tasks. Keep recording your energy levels as in point 1, but now add the type of tasks you do around the times you record how you feel. Eg: Morning 5 – dishes, tidy after breakfast, read news, check email, check social media, review to-do list.
3. Once you have completed the above 2 steps look at the results. Tasks can be broken down into 3 types low, medium & high energy. Are you doing the task that matches your energy level? Eg: Morning energy is a 5 (high) but I do low energy tasks. Why don’t I switch them and do some high energy tasks (network call, client discussion, presentation prep) in the morning, and after lunch when energy dips do the admin low energy tasks.
4. Monitor again. Did you see any change?

 
This might seem like a big exercise, but some academic papers suggest up to 30% productivity improvement, but just switching and scheduling tasks to match your energy levels.

Prioritisation
Part of the exercise of looking at the tasks you have to do and assigning low, medium and high energy should have already highlighted to you a rough prioritisation level. Some tasks need to be done every day eg, email review, and some are important projects with deadlines.
I break tasks down into 3:
Urgent – something that was unplanned, but really needs to be done today
Deadline – takes a few days/ weeks of work, but had a hard deadline
Sloggers – needs to be kept on top of, but not necessary to be every day

As you can see from my concept above, slogger tasks tend to be low energy, and as such can be scheduled during these periods. Urgent tasks tend to need high energy, so try to schedule them at these times. Key point is this is a recommendation and sometimes you have no option but to do what needs to be done, and then you just need to react.
Everyone has an idea of what needs to be done – some use to do lists, some keep it in their heads. But that is usually just the deadline and urgent tasks, not the sloggers on those lists. By capturing it all, then you can decide what task is first, depending on how you feel – it’s about awareness. When can you be most productive, have the highest energy and prioritise the tasks to that time.
I will take a moment to focus on sloggers. The email reviews, the social media checking – we do this (maybe not at the best time – but we do it). What about keeping on top of our business expenses and accounts? Do you update these once a week? This is an example where logging expenses weekly can be a lot quicker than doing it all in one go when you need to submit accounts to an accountant. Another example is social media posting. Do you have a plan of when you will post? Can you prepare these posts in advance and automate the posting of them? This is easier and more efficient that feeling stressed that you haven’t posted for 2-3 days and you need to do it….

Procrastination
Sometimes you have this big to do list, and you are soooo busy, but at the end of the day you wonder what did you get done? Hmmm the grass was cut, the ironing done, looked at holidays for the summer, but nothing really disappeared from your to-do list. This is especially valid if you have a large project with a deadline.
Studies have shown that this procrastination is “the primacy of short-term mood repair … over the longer-term pursuit of intended actions.” Put simply, procrastination is about being more focused on “the immediate urgency of managing negative moods” than getting on with the task, Dr. Sirois said.
https://www.nytimes.com/2019/03/25/smarter-living/why-you-procrastinate-it-has-nothing-to-do-with-self-control.html
So now we understand a bit of the why – what can we do about it? Google procrastination and you find a lot of suggestions. Below is what works for me and my justification…

1. Identify what you want to achieve that day, and match to your energy period (see the previous posts)
2. Do you think you will get distracted by other tasks? Procrastinate?
3. If YES – then you need to clear your head. I was discussing just this point recently with a friend, and they recommended to go and jump in the sea. Doing this each morning clears her head and has reduced her procrastination. Now that’s not for everyone, but you appreciate the idea, maybe it’s a run, maybe meditate, dance party to your favourite tune in the kitchen, whatever – clear your head.
4. Attack the task when you are most energetic! But set a timer. I love the Pomodoro Technique, but adjust to 45:15min as that’s what works for me.

https://francescocirillo.com/pages/pomodoro-technique

1. Once your time is up, move onto something else. Allow yourself to work for a short period of time on that project you are not super motivated to complete. Then forget about it for the rest of the day. Come back to it tomorrow and repeat until it is completed.

I mentioned awareness on a previous post this week, and whilst the above is a nice way which can get your tasks done with minimal procrastination, the key is to understand why you are procrastinating about a certain task. Having an awareness, and understanding can help you to look at your tasks, and really identify if this is the best use of your time. Can you outsource them? Can you delegate them?
But hang on…. is this a flaw? I don’t think so, and neither does Prof John Perry.
https://www.amazon.co.uk/Art-Procrastination-Effective-Lollygagging-Postponing-ebook/dp/B0091YL5KK
I do some of my most out of the box thinking when I am procrastinating, I can be creative, innovative and a bit wacky…. And my tasks always get done. So, my opinion is to understand your drivers, acknowledge it and get your tasks done. Sometimes you will procrastinate, and something will develop out of that time, but just be careful not to procrastinate 100% of the time and not deliver. 

Resources
What a topic! It definitely generated a lot of discussion….. We could deep dive on this for so long, but below are some of the links to info that I found helpful!
Books:
https://www.amazon.co.uk/Art-Procrastination-Effective-Lollygagging-Postponing-ebook/dp/B0091YL5KK
https://www.amazon.co.uk/dp/1781807582/ref=tsm_1_fb_lk
https://www.bookdepository.com/Managing-Time-HBR-20-Minute-Manager-Series-Harvard-Business-Review/9781625272249?redirected=true&utm_medium=Google&utm_campaign=Base3&utm_source=IE&utm_content=Managing-Time-HBR-20-Minute-Manager-Series&selectCurrency=EUR&w=AFFPAU96SJDP8ZA8VRPX&pdg=pla-293946777986:cmp-10333900495:adg-102993026076:crv-443150513206:pos-:dev-c&gclid=CjwKCAiA1eKBBhBZEiwAX3gql7gKTYALt51xjZKRE8V98ts846QHxhbrXOEnOAwLT-KgX71iTdZHRRoCExgQAvD_BwE
Apps/Websites:
www.Focusmate.com Gives accountability, you team up and commit to work for x period of time, then you have a chat and celebrate at the end!
www.Monday.com This is recommended to me almost every day…..
https://www.rescuetime.com/
https://apps.apple.com/us/app/focus-keeper-time-management/id867374917 (also avail on android) Based on pomodoro technique
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What does it all mean???
Definitions:
KPO – Key Performance Objectives – Usually a goal or action that is based around an outcome or performance (something that is measurable). Eg: Staff should have 98% safety training at all times, to ensure they and their co-workers stay safe at work.
KPI – Key Performance Indicators – Metrics defined by your organisation and used to track the organisations performance. Eg: Increase revenue by 20% vs last year.
OKR – Objectives and Key Results – Goals that are aligned and communicated using objectives (what you want to achieve) and metrics so you can measure how you are achieving the objective. Eg: Design and deliver 100% of products from recycled material to reduce environmental carbon impact by 3% vs last year.
Metrics – the measurement of something so you can review
 
Is it clear yet? Don’t worry – books have been written on this, many youtube resources are out there (some listed at the end).
 
What is important, for your organisation is to understand where you want to be – what is your goal (see the link to strategy there?). Now work backwards, into bitesized pieces.
Depending on the size of your business, metrics may be sufficient to track performance, and how you are moving forward with your strategy. In larger businesses, as you communicate the strategy, and the breakdown of milestone tasks, the review can be made with metrics. But revenue increase might not make sense to a coder or team member – so switch it around, would they understand reduced client complaints, or client satisfaction as a metric? These can impact revenue through repeat purchases, and are more understandable to team members.
I am biased. I am an engineer, so I like numbers and metrics. I find KPO too fluffy, and I find that no matter the level of an employee, if you communicate a relevant target to them they will work towards it. Its how you communicate the relevance of that target that differentiates for me between a KPI and a OKR. If the target is part of the strategy and communicated as such, then OKR work, if its just to grow the business then stick to KPI.

Some Examples
​What metrics to chose can be a confusing exercise, and really is quite dependent on the type and size of your business.

The list goes on, what is important is to have a few (5-8) and track them. They should be customised and RELEVENT to your business – generic metrics just don’t work. 

How and Where to Capture and Review?
Once you have decided which metrics are important and aligned with your strategy, you need to track and review them. This is just as important with those metrics which you agree with your leadership team and employees as KPI or OKR. Where can they see them, so they know they are on track or not?
There are a heap of different ways to do this, below I will review some of them for you… I have used each other below myself and definitely recommend Tableau or PowerBI

1. Excel. This is probably the most basic level. Its manual, you need to enter the numbers each month. However, you can build a graph for tracking to see some trends. Downside, this isn’t very visible to others, sure you can share on Teams, or on the cloud with others, but we all know having a single file open by multiple users makes it slow and a bit painful…..
2. https://www.tableau.com/ Really nice visualisations, relatively easy to build yourself
3. https://powerbi.microsoft.com/en-us/ A microsoft product, easy to build yourself, visible to others 
4. https://www.capterra.com/sem-compare/business-intelligence-software?gclid=EAIaIQobChMIi6PfjfLA7gIVC-ztCh3WwwKqEAAYASAAEgIX3_D_BwE other options. 

What is strategy? And is it even relevant any more?
Back in ye old days of 2019: Strategy was relatively clear cut, and made a lot of sense – you got your team together (or dedicated some quality time if you are a solo-entrepreneur) and mapped out where you wanted to be in the future. Depending on how you approached it, maybe took some actions or filed it to be reviewed at next years meeting – as everyone is on the same page – right?…. Et voila!

Now, in 2021 I feel we need to approach things a little different. Having a goal as to where you want your business to be in the future is great – but I don’t agree this is a strategy – this is a goal. The strategy is the how to achieve the goal. This is what is going to make us successful in 2021.

By breaking our goals down into achievable timebound actions, we can have the ability to be agile, change in the market place as needed, whilst continuing to be true to our brand and long term goal. Bitesize pieces help us to not get overwhelmed with what is ahead of us to have world domination – lets break it down to one city at a time ?.
Bitesize pieces allow us to see what works where, and what doesn’t. What needs improving, or needs a completely different approach.

Strategy is something a business is always ‘told’ to do at the start of the year…. But I would ask why? A strategy should be already in place, and you should be periodically revisiting it at least every quarter, if not more often in this tumultuous times. In doing this, you as the business leader can identify the strengths of your business, and see where improvements can be made. A strategy is not and should not be a once a year activity – if it is, it’s going to be super hard for your business to grow and be successful.

Have you mapped out your goals?
Take a moment, breathe, in 5 years where do you want your business to be? This can be as grand as you want, or as basic as you want. You are the business leader…. Reach for the stars and you might just land on the moon!

This step itself can be quite a challenge for some people, we become a bit modest, and shy – you don’t need to share with anyone if you don’t want, or you can share parts only with your team, its up to YOU. A tool that is great for this is vision boarding

Credit: ​https://www.visualsynopsis.com/full-collection?category=Downloadable%20Pieces

Disclaimer: I personally don’t believe in exit plans, or the term exit plan – as if you plan this from the start, you will not contribute fully to the business. Business develops, and you may be absorbed by a bigger organisation, which can be part of your plan, but to do this you need to develop the business to its full potential. You will need an action plan or strategy.
The beauty of all this is no matter the size of your business, the process is the same. A solo-entrepreneur will work through the steps themselves. A larger business with a leadership team should really work through the process together. The Business Leader explaining where they see the 5 year goal to be, but listening to the team around them: BUY IN! A team not consulted, or on board with the business goal will not a successful strategy make.
Now you have where you want your business to be in 5 years, how are you going to make this happen? What will you need to do? Do you want to go international? Do you need to find new manufacturing capability? How are you going to achieve this?
Break your 5 year objective into 5 steps. If you do A in year 1, this will enable you to achieve B in year 2, which will enable you to achieve C in year 3 and so on until your objective is achieved by year 5! Your team can help brainstorm on how to achieve these milestones and actions. *I use the term milestone, as that is timebound.
Using this frame work – how will you achieve A? what needs to happen? Do you need to scale up? Do you need to skill up? Do you need help? By breaking A into absolute tasks that are timebound (milestones again) we can keep ourselves from being overwhelmed, and can be adaptive to the market.
What is important is to WRITE ALL THIS DOWN. You need to be able to see the end goal and the journey of steps and milestones you will be complete to get there. If you don’t, but just keep it in your head, how will you convey to employees, to potential investors. Equally important, how will you review, see if you are on track? Make adjustments?
You can use some great tools to do this…. 

The Recommendations
​It would be easy to get overwhelmed when making your business strategy for the first time, or reviewing again in this current climate – but this is something that helps to create a successful business. Having the details mapped out with timeframes and assigned to people in an easily reviewable format can really keep you on track, and help identify any areas of concern.
I find a vision board and real blue ocean thinking is great for long term thinking. This should be something you cannot achieve soon or quickly but should take some time and efforts to get there. I also come up with wild ideas when out for a run or walk, so carry a pen and paper (old school) to jot down ideas. Do you have a vision? This is different from a mission, but if you have that already it can help to direct your thinking. 

Vision Boards
Pinterest is a good app that can help with this, and you can update it regularly. Just remember to take screen shots of it, so you can share with your team where appropriate. 

Mapping the Strategy
Blue Ocean Strategy by W. Chan Kim & R. Mauborgne
Strategy Maps by R. Kaplan & D. Norton (not an easy read, but some good tips)
The Strategy Book by Dr M. McKeown (a personal fav, follow him on LinkedIn for some great tips and inspirational videos). Includes a poster template to build out your strategy.
Mind Map Mastery by T. Buzan  (great book, if you want to be good at mind mapping!)
My personal recommendation is to map out on paper by yourself or with your team using COLOUR, ideas flow more and connections can be made when we bring colour into our lives. This can then be transferred into a mindmap app.
MindMeister – I have used the free version, pretty intuitive, and you can screen shot and share.
MindManager – I like this one and use frequently, only the free version for me I find is enough, however if you are working with a team then the paid versions may be more applicable.
I keep a copy on my desk top (computer) and have a placeholder in my calendar to review every 1 month (recurring).
These applications also allow you to share the maps, add actions which go directly to action plan lists with deadlines and assigned person. This makes it super easy to review and understand if you are on track or not. 

You have your strategy, long term goal. You have it broken down into quarterly actions which are manageable and are assigned to individuals. You built this with your leadership team and it has been communicated to all your employees. Everyone knows the direction of the business and where you want to be in the next 5 years or so…… so what now? The work is done – so go have a cup of tea! ?
In the words of the Carpenters ‘We’ve only just begun….’.
Depending on your business size, how you review and keep this momentum will differ. The key point; no matter what the size of the business is, if everyone is on the same page, have bought into the long term goal and the bitesized actions, then really this becomes part of their day to day focus and projects of everyone. These shouldn’t be additional workload – your bitesized actions are the workload and direction, possibly the changes that need to happen to the business to reach the next level, achieve that new contract. If they are not being worked on, then the individual who is assigned as the owner of that action has not bought into the goal and action plan. It would be prudent to understand why, listening and empathy can really help to get employees, no matter the level engaged.
How can you spot this?
The reviews. I know, I have been, some might say preaching about this all week, but from experience, if you don’t review and someone is not following on their actions it can be to the detriment of the whole business. As the business leader you need to be ontop of this. Then next year, when you revisit the strategy you will assign the same actions all over again.
What should reviews look like?
They can be in the form of a KPO, or simply a project update. If you have monthly team meetings or a regular meeting, I would always start by the key people updating on their actions – people need to be accountable, but at the same time feel supported. It is important, especially in this current climate to make sure we have a safe space for people, things change, home schooling impacts productivity, people may have sick days – that’s ok, and its important to pass the message that that’s ok whilst we continue to move in the same direction and keep communicating.
Communication is key to all of this, you and your team should always be talking about goals, new ideas, brainstorming. Its empowering to you and your teams. 
I have some bad news for you.
You will probably never achieve that 5yr goal. There I said it…. I’m sorry to have to break this new to you. But, it’s actually a good thing. Let me explain.
As you go on this journey of direction and adaptation, there really is no final destination. It will evolve, it will adapt further and each time your review your strategy you will make some small, and sometimes larger changes. This is good, this is what is meant to happen. A static strategy is not a strategy for success, but in my opinion a strategy for failure. As you have annual reviews, you perhaps even see your 5 year goal changing, becoming more ambitious, changing direction, and you should be comfortable with that.
Strategy is all about change and embracing change in the organisation. Don’t be afraid of change, it is what can keep your business successful! 

Ecosystem – such a buzz word in business leadership right now. Attention OPINION ALERT – unless you are a sustainable business, with an eco product…. I am very uncomfortable using the term ecosystem…… and I’m not going to apologise for it!

Yes – your business functions are linked, and we should definitely move away from silo’s of functions that do not interact with each other, but this is not the word to describe this. We lean towards these terms a lot, sometimes to make us feel better about business, to make it a more natural thing, to say ‘It’s ok’…. Business environment, organic growth….. you can’t escape.

Welcome to Wholistic Business.

This is a model I have created at Idunn. We assess your business from a process and interaction level, and derive an action plan based on this.

Every time you ‘fix’ a function it impacts somewhere else in the business – and sometimes not positively….. unplanned growth impacting cash flow, but giving you a nice profit? Converting those flexible part time workers to full time but now you have no one to cover the holidays without impacting your profit and cash? The list goes on…. and talk to almost anyone who has run a business they all have a story. But it doesn’t have to be like that.
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I agree, there are lots of companies out there that can offer support on this, and they will do a great job. Idunn is different. We believe that people are the difference. Along with assessing the business function interactions, we look at the profiles of your leadership team. Having the right person in the right job who is motivated can have a significant impact on your business. We look at the interactions of their functions and how they communicate, and map against how the business processes map to identify the skills GAPs. We partner with you to implement the action plan to achieve the agreed outcomes, guiding you, the business leader along the way.
This is Idunn – your trusted guide to assist, grow and scale your business.